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Home Internet Marketing Services 14 Great Ideas on How to Use Mobile Marketing for Business Growth
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14 Great Ideas on How to Use Mobile Marketing for Business Growth

Mobile marketing is a phrase that can be defined several ways. How it is interpreted and integrated into your business plan can be significantly different from how other companies may choose to apply it. The most basic definition is the use of mobile devices or cell phones as a medium to promote businesses. This article contains a number of guidelines for making the most of the mobile marketing resources.

The most basic definition of Mobile Marketing is the use of mobile devices or cell phones as a medium to promote businesses.

Mobile Marketing

As of June 30, 2017, Miniwatts Marketing Group estimated that about 3.8 billion people are connected to the internet.

  1. Putting a QR code on your print ads can help you appeal to tech savvy customers. This makes it easy for smart phone users to access your site and use your coupons. Put them on every printed marketing item, including business cards, catalogs, brochures and anything else. With a QR code, an interested customer can instantly find out more information about your products and services.
  2. Ask your friends to test your website, advertisements, and emails. For even more objective input, you may want to consider paying for outside testing services.
  3. Make yourself a mission statement that is more about what your purpose is more than anything else to be successful in mobile marketing. This will make it easier to stay focused.
  4. If you want to see your profits go up, try some mobile marketing. More and more people every day are using their mobile phones to use social networking websites and download apps. Both of these places are excellent choices to market your business. Bring the marketing directly to the customer.
  5. When calling or texting someone, remember there is a live person on the receiving end; therefore, it is important to be considerate of the time in which you call as well as the type of message you are sending. Realize that is an issue and act accordingly.
  6. Good mobile marketers gradually climb up the mobile ladder. This should be something you do as well. Start with short contacts and build your network before you move on to the next step. Try everything you can to reach potential customers.
  7. Even though many people that are using their phones for the Internet text, not everyone will know what the abbreviations mean. If your target audience can’t understand your advertisements, you are wasting your marketing budget.
  8. Offering a way for the recipients of your mobile marketing ads to give feedback is a great way to find out how you are doing and possibly bond with a customer. You may find people telling you to go away or telling you they want more, but either way customer input is too valuable not to garner it at every opportunity!
  9. You need to provide a simplified website for your new mobile customers. A mobile marketing campaign should be built on an intuitive and user-friendly platform that allows the user to view your messages on their mobile device. This can translate in pages that appear more simple to computer users. However, you want your site open for as many users as possible.
  10. While mobile marketing can be difficult, it does have the benefit that you can tailor ads based on location. Mobile marketing has a distinct differential; it knows where you physically are. Because of that capability, there are opportunities to take advantage of location based applications that are without precedent. Consider what it can do for your business and how a location-based marketing strategy could work for you.
  11. Research your audience. It’s important to know what your target audience needs and wants before you waste any money on mobile marketing. Which are they more likely to use: their cell phones or their computers? If they do use their phones more often, what operating system is on it? If you understand your customers’ needs, you will be better able to fulfill them.
  12. When creating a mobile marketing campaign you must focus on keeping your existing customers as opposed to gaining new clients. Current customers are likely to understand why they receive messages from you on their phone, whereas a potential customer may be aggravated by unsolicited contact. Quite often, mobile marketing that is directed at new customers is perceived as spam.
  13. To assure the emails you send out are effective, make them mobile friendly. Open your messages on different mobiles to make sure they are accessible to everyone. You could also include phone numbers in your emails with a click feature to complete the call, and be sure any provided links are easily viewed on mobile phones. More and more people are checking their email from their phones, and emails should be put together with this in mind.
  14. You should test your campaign on as many devices as possible before launching it. Poorly worded messages will not help you in your marketing campaign. First, send it to your coworkers to see what they think.

Mobile Marketing

Mobile marketing, as you read earlier, is a broad topic that means different things to different people. There is no single definition that stands out. Although, the general consensus is that this type of marketing uses cell phones. By using the information in this article, you can better understand how mobile marketing can work for your business.

 
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