Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Have a telephone number database to assist your mobile marketing efforts. Only use people that have opted into your messaging system. You must get their permission prior to adding them in your database. Permission can be obtained through a form over the Internet or by text.
Every printed ad you publish should include a QR code for those with smartphones. This is an easy way for people with smart phones to access your website and/or coupons. You should put the QR code everywhere: catalogs, brochures, posters, business cards, and any other printed materials you use. Someone may want to know more about your products, but can’t easily remember your website; QR codes solve this problem.
Pay close attention to what your competitors are doing, this is a great way to gain an edge in social marketing. You need to stand apart from the competition.
Limit the time that you send offers to your customers, nobody wants to receive a late night text. This can be an annoyance and turn-off for many consumers, no matter how much they enjoy your product.
If you make it easy to share your mobile marketing, your clients probably will. Anytime you build a mobile promotion, ensure that they are easy to pass on to others for further advertising.
Consider using a test market to try out your mobile app before going live with it. This will help you to be sure that the app is something your customers can use and appreciate. If your app is something dumb or just duplicate information that could be found on your website, it’s just going to languish on the app store, unloved.
Include maps on your site for your local customers that are easily seen with various mobile devices. Mobile friendly maps will also allow people who are searching for nearby businesses with their cell phone to find you easily.
Don’t squander your customers’ limited attention. Remember that everything you do has a purpose, so don’t get caught up in the adrenaline of using mobile marketing. The information and products you offer must be directly relevant to customers in your market. It is important to remember that you are sending out information or making information available to a person who is spending time reading it. Always imagine receiving what you are sending out to maintain awareness of the person at the other end of your business marketing.
Instead of using shared short codes, purchase dedicated ones. It may be a little expensive, around 2,000 dollars, but this will go with your brand. At some point, your short code will be recognized and people will associate it with your company. Using another company’s short code can also get you into legal trouble. If the company that shares the code takes advantage of the system, then you can be held responsible too.
Don’t overdo it on the offers. Studies show that the highest redemption rates result from offers that were sent between one time a week and two to three times in a given month. Make your offer intriguing, and make your recipient think they will be missing out on something if they don’t take the offer. If they believe another offer is imminent, they are not as likely to be swayed by the current offer to take action.
When you design your campaign, make a plan to get your mobile marketing message across to different platforms. You have to take into consideration the differences of mobile devices which you have to develop when it comes to making a mobile campaign. Your scripting needs to be compatible with all of them for your campaign to be effective.
When developing a mobile marketing strategy, you should focus on gathering feedback and learning about your market. Always listen to your customers’ wants and give it to them. Look at your competition and see if their tactics could work for your business.
Integrate your mobile marketing with other similar media that is available on the web. Your content should be relevant to your page and you should put anything interesting in there that will get people coming back. People like to do things other than read on websites they frequent. If you can find ways to encourage this then your sales will take off.
Use an integrated suite of marketing approaches to get your message out with maximum impact. For example, consider sending out some mail detailing a particular sale or discount you offer to your customers. Then a couple of days before the event is going to happen, send an email and on the day of the event, send a text.
You can attract customers with savvy mobile marketing, but flooding people with useless messages can quickly turn them away. Utilize the tips in this article carefully and thoughtfully, particularly if you are inexperienced with mobile marketing. You will be rewarded with an expanding customer base and some exciting new avenues for your business to pursue.