Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
You must have a proper database built to start a mobile marketing campaign. Don’t just add cell numbers to your marketing database via your mobile. You want to be sure the people receiving your messages did actually sign up for them. This permission can come from an online form or just simply getting the person to send you a text message that provides a brief code that you provided them.
You should never send messages to your customers without a good reason. Make sure you are giving your customers relevant and interesting content. You do not want to fail because you send random messages. Customers do not want cutesy or witty texts they might receive from their close friends, they want useful information.
Putting a QR code on your print ads can help you appeal to tech savvy customers. These codes make it easy for someone reading your ad to connect to your website and view your marketing materials on their mobile device. You should put the QR code everywhere: catalogs, brochures, posters, business cards, and any other printed materials you use. If you include a QR code, anyone who is interested will instantly be able to access your website and learn about your products or services.
Write less but say more with the mobile content on your website. Sites that are packed with keywords and say nothing of value are unfavorable. Get your point across in as few characters as possible to be successful.
If you design a standalone mobile platform, it needs a home base to be successful. Your goal should always be to drive visitors to your home base or remain in contact with others who frequent your home base. Don’t base your whole approach on the use of a mobile platform.
Don’t send out text message alerts or messages in the early morning or late night hours. Regardless of how tempting the offer or how enticing the message may be, customers are unlikely to appreciate an off-hours text.
The best thing you can do to be successful with your mobile marketing is to always know as much as you can about the devices your customers use. This allows you to create easy-to-use and relevant sites and apps for customer use and advertising. If you want to know what your customers are dealing with, try out the phones that they are using.
Although lots of people use their phones for Internet text, not all know the different kinds of abbreviations used online. Any lack of understanding in your advertisement will yield unfavorable results both short and long term.
Mobile marketing can expand your customer base, but in order to do that, your marketing materials need to work on most mobile devices. Your efforts must work on as many popular devices as possible, or you’ll risk losing customers.
As your business begins to develop a new mobile app, remember that it must be relevant to your target market and user-friendly. Potential customers have no use for junk apps that serve no useful purpose or interesting function.
It’s important to take into account that mobile device users who are viewing your website are not going to be able navigate as easily as computer users. If you ensure your mobile marketing site is user friendly to both home computer users and mobile users, it will succeed, even if the page looks a bit simplistic on a home computer.
Try A/B testing with your mobile landing page. To get a feel on what works and what does not for your visitors, mobile environment testing should be considered as important as traditional web page testing. Develop at the same time, two platforms for your mobile page (A/B), and see what platform is most effective with your consumers. It is key to choose the page that will be most functional for your mobile visitors.
Investigate your target market. Instead of assuming what your audience wants to hear, take the time and find out what their likes and dislikes are. Is it possible that they use their computers less than their phones? What OS is on their phones? You need to know who you are addressing to transmit your message efficiently.
Make yourself pertinent. Remember that everything you do has a purpose, so don’t get caught up in the adrenaline of using mobile marketing. You want to ensure that all of your information is something that your customers (and prospective clients) will find useful. If you keep your customers happy, they will keep you happy.
Use your website to your advantage. If people see that you have a mobile website or iPhone/Android app when they are surfing at home, they will take note of it. When regular customers see this on your website they will be able to see that they can also connect with you when they are traveling.
Before mass producing your mobile marketing scheme to all your customers, do a test batch first to ensure that it is working as it should. If you send messages that don’t work, it will be counterproductive to your campaign. Test your campaigns on your friends and colleagues first.
Mobile marketing invites a world of possibilities, but when used improperly, it can quickly become an irritant. You will need a plan to use the tips included in this article, especially when you are beginning to use mobile marketing. New customers and new business will be the likely result of your efforts.