Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Don’t ever text message customers for no good reason. If you contact your customers, make sure you are contacting them with a purpose. Nothing can kill a good mobile marketing program faster than unnecessarily contacting your customers with frequent messages. Customers can get all the funny, cute messages they want from their friends; what they expect from marketers is useful information.
Money investment should be considered necessary if you want to have a decent website that works on mobile devices. Giving a website a mobile device design can involve sophisticated skills. Outsource this to qualified candidates if you want things to go smoothly.
Send mobile marketing messages during normal business hours. Regardless of how enthusiastic customers are about your products and services, and regardless of how appealing your text message content is, it is highly unlikely that a customer is going to be thrilled about receiving a text message while they are sleeping, or as soon as they wake up.
Mobile marketing is a great way to increase your profits. Nowadays, many people use their phones for downloading apps or browsing social networking sites. The two options mentioned are both great ways to market your business. Take your marketing closer to where your customers are located.
Many cell phone users have texting capabilities, but not everyone knows what the common texting abbreviations stand for. Someone who cannot make sense out of what you are saying will get frustrated and not read your message.
Utilize the dedicated short code. This can be expensive, but it protects your brand. It also gives you some legal coverage.
If you decide that a mobile app is right for your company, make sure it is easy to use and relevant to your business. If your customers feel that your app is unnecessary, they will not use it.
No matter how advanced cellphones get, you should remember that web navigation is never going to be as easy on a phone as it is with a computer. Have a simple mobile marketing campaign that will be near perfect for those using mobile devices. This can mean having a more simple website design; however, doing this ensure both home computer users and mobile users have equal access.
Your efforts will be more effective if you apply SEO practices to your mobile sites. It is essential that you do SEO through Google since the vast majority of mobile search is being conducted through the Google system.
Be honest with your customers about the service. No one wants to be spammed. Allow them to opt in or out of your service. SMS, if used improperly, can really backfire because of its inherent ties into a mobile devices notification systems. SMS can be very bothersome. Therefore, you should always have your customers opt-in specifically to SMS marketing and never exceed your stated maximum. If you are trying to get customers to trust you, just be honest!
With mobile marketing, location means everything. Mobile marketing is an opportunity to use people’s location to your advantage; there are fewer location-based barriers. People take their mobile devices everywhere. With mobile marketing there are location-based options available that is not currently available with any other type of marketing. By remembering this fact, you can take your advertising to the next level.
Find out all you can about your audience. Prior to making assumptions and investing lots of money in mobile marketing campaigns, be sure you know your audience and its preferences. It’s important to know whether your audience is more likely to use their computer or cell phone on a daily basis. What OS is on their phones? If you understand your customers’ needs, you will be better able to fulfill them.
To build a successful mobile marketing campaign, do a usability test before releasing the campaign. You will defeat the purpose of your campaign if you send out messages that do not work or are ineffective. Before going live, it is a good idea to send the campaign to friends, family and coworkers to see what feedback they might have.
Invest in dedicated short codes rather than sharing them. Although it can be expensive — approximately $2,000 — it is possible to link them to your brand. After a while, people will make a connection between the code and your company. Using code sharing can cause legal issues, as well. You might get into trouble as well if a code sharing company you use has abused the system.
There is significant promise to be found in mobile marketing, though it must be used carefully, so as to avoid annoying potential customers. Research a variety of approaches before beginning your mobile marketing program. By doing so, you are sure to attract additional clientele and generate new profits.