The Internet has changed the face of marketing as we know it. The percentage of purchases that begin with internet searches keeps increasing every year as more people embrace the concept of internet marketing.
Any forward-thinking marketing professional knows the value of internet marketing to a business today.
81% of shoppers conduct online research before making big purchases.
– Retailing Today, 2014.
The numbers show that more people are making use of the internet to make major purchases. So to keep afloat, you would want to put your business at the forefront too, to be seen by prospective consumers. How do you put your business at the forefront of E-commerce? How do you grow your business with the help of the internet? We will discuss 10 ways you can do that by utilizing internet marketing or online marketing as you may wish to call it. 5 in this blog post and 5 in the next, just stay tuned and be enlightened.
1. Search Advertising
Search advertising is a way of making your business known to people who search for keywords related to the products or services you offer. Basically, it involves placing ads in web pages related to your product or service. You provide keywords close to your products or services. And with AdWords, your business gets featured when someone searches for those keywords.
2. Contextual Ads
Contextual ads narrow down the target of your ads to audiences who are more likely to respond to online marketing. Your ads are placed on sites which deliver them to sites with related content. For example, workout kits get advertised on bodybuilding blogs.
This is a way of promoting your business in a specific location – like a business selling pieces of jewelry in Paris gets advertised to web users who live in Paris. One way to get started is to create a listing on Google Places.
4. Local listing and classifieds
Somewhat like online yellow pages, listing sites such as CitySearch make your business available to consumers searching for nearby businesses that provide your services or products. You can promote sales and new products on such listings.
5. Display Ads
When you want to design your ads, there are services such as Google AdWords display ad builder which can help you with that. You can then distribute your display Ad via Ad networks and Ad management systems.
The first stage to begin using these internet marketing methods to boost your conversion rate and total customer patronage is website design. Hosting a web page for your business is like establishing a branch in the biggest and most connected market of all: the Internet. And to attract customers, you need to design your website in such a way that prospective consumers find your business trustworthy and appealing.
The next 5 ways to use internet marketing to boost your business growth will be shared in the next post. Stay tuned to this blog.