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Hammering Your Brand Into The Minds Of Your Customers Using E-mail Marketing

TIP! Only send emails to those who have requested them. Mailing recipients who are unfamiliar with you or your product may come across as spam.

Most business owners who are new to the world of email promoting are not familiar with the appropriate etiquette they should use. There is a right way to be professional with your e-mail marketing and keep clients happy. Read this article to find out how you can get your customers’ attention.

TIP! Create one clear message per email. You don’t want bored customers or ones who are overwhelmed by too much content from your newsletter.

You should not send out emails unless you have the authorization to do so from your customers. You will lose customers and possible even your website host if you engage in spam.

TIP! Include lots of useful information in all your messages. Don’t just fill them up with information about your products.

Test the format of your email. Your email should be like a funnel, with the most important items at the top and the least important items at the bottom. Try different formats in order to see which elicits the most responses. When you know which format works the best, stick with it. This will help your customers know what to expect from you and know where to look for the information they want to read more about.

TIP! Try to only send one email a week. Most customers receive lots of messages per day and don’t have time to read them all.

Be consistent with your email layouts. Always make sure that your emails contain the same business logo, colors, and font style. The font used in your emails must be easy to read. After just a few emails, people will begin to pick up on your particular style, and you will have their attention. Familiarity counts even more for e-mail marketing campaigns than it does for other businesses.

TIP! Avoid major email promotions around holidays like Thanksgiving and Christmas. People are normally not at work and are not spending time at their computers, so most likely they will not see your emails.

In the end, the goal of digital marketing is to make a sale. Your emails should bring readers a bit closer to actually buying. Use your emails to tell people about new products, remind them of existing products, or offer a special deal or discount.

TIP! One great way to increase the success of your email marketing campaigns is to give your customers choices. It is a good idea to allow subscribers to select the quantity of emails they will receive, along with the frequency at which these emails are sent.

Put information that is useful in your emails and avoid only including information to make a sale. Offer special articles to your subscribers that may not be on your site. Put some offers into emails that will save them money on products or services. Don’t forget to send out emails that aren’t directly marketing related. Holidays, birthdays and other special occasions also warrant emails.

TIP! Always include an unsubscribe link in your emails. Never fail to give your customers this unsubscribe link, and you should never bury this link within the text that makes it difficult to be located.

Use a double opt-in procedure that will ensure that your subscribers really desire your emails. Although it is an extra step for your customer, you can be more confident that your customer is genuinely interested and it also reduces the risk of trouble with your email provider for spamming.

TIP! Look at some of the spam you receive to learn what to avoid in your own email messages. Sign yourself up for a random free email account and then post that email address in various places around the web.

From time to time, change your layout in order to give it more of a personal touch. If you send out regular emails in HTML, consider doing them in just plain text format every now and then. Your customers will pay attention to this slightly different email because you might have chosen a different format for an important announcement.

Email Addresses

TIP! Remember that your subscribers are more and more likely to use smartphones or other mobile devices to view your emails. Many mobile devices have lower resolution than the average computer monitor.

You should make sure you are adding correct email addresses to your list. Remove any broken email addresses from your lists, don’t bother trying to find out what’s wrong with them. This is just a time waster.

TIP! Give your customers a reason to answer the call to action in your email message. Your customers are more likely to deal with you if there is some type of incentive involved.

Show your consumers that you give importance to their time by sending them emails containing worthwhile information. Sending emails with valuable information instead of always sending sales pitches will build customer confidence and credibility for your product. Aim to incorporate a solution to some typical problem, a very clever new method of utilizing a product, or some type of special promotion in all of your emails.

TIP! It may sound obvious, but it is very important to ensure that you store correct email addresses. It would be a waste of time looking for email addresses and having to resend emails after they didn’t go through.

Being reported for emailing spam is harmful to any business. Therefore, every company should safeguard it’s reputation by having a two-step opt-in procedure that requires a confirmation. Your customer will receive an email to ensure they typed in their email address correctly, and that they actually subscribed. The email should contain a link that the person can click on to verify the subscription and another link to dispute it. This will provide you with proof that you’re not a spammer while protecting your readers, giving them confidence in the fact that you respect their wishes.

TIP! During the opt-in process, ask for your customers’ names, or at least their first names. This will allow you to include their name in your marketing emails, giving the mailings a personal, friendly touch.

If your company already has branded their emails, make sure all new emails stay consistent with previous branding. Keep the same color scheme every time, and don’t forget to incorporate your company’s logo in each message. Brand familiarity and recognition are an important key to successfully marketing any business.

TIP! Never add emails to your email list without permission from the subscriber. Adding random emails to your list will not only draw the ire of the owner of those emails, but other customers, as well.

Following the rules, when it comes to marketing via email, can mean the difference between a successful campaign and one that ends up in the trash bin. If you are not courteous to your customers, you will quickly see them dropping out of your email subscriber list. Use what you’ve learned to cultivate an email list full of happy customers.

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